Apple’south design team has revealed previously unseen images from Cupertino’s iconic Apple tree Park headquarters. The squad is presently working from the premises and has reportedly come to appreciate its “quiet and calming” environs.
In an interaction with
Wallpaper*, VP of industrial design Evans Hankey and VP of human being interface design Alan Dye says they take developed an appreciation for the Apple Park premises only after a few years of working at the completed building.
Apple’s blueprint team moved to Apple Park in Cupertino three years ago to piece of work with the unabridged team from one location. Although the purpose has been accomplished, Hankey and Dye say the process took more work than initially predictable. Hankey says:
“We knew very much that this was a massive opportunity, but we too knew that information technology also had to be more than merely adjacencies,” said Hankey. “We got to where we were every bit a squad considering of our cultures and our processes. It was a challenge, not an automatic win. Information technology really took a lot of time to try new things out and be a footling bit outside our comfort zones.”
In the same vein, Dye adds, “We care about making dandy products, but nosotros’ve worked every bit hard at making a great team and culture. A lot of that came from the start. Steve defined Apple tree by its blueprint. We ever remember him maxim that design is non merely a veneer. Information technology’south not just how things look; it’southward near how things work. Later three years, we couldn’t believe more in the vision of having 1 central Blueprint Squad across all Apple products.”
In 2022, when Sir Jonathan Paul “Jony” Ive was the Chief Design Officer (CDO) for Apple, he explained the ambiance at the Apple tree Park office and told Wallpaper*:
“We can accept industrial designers sat next to a font designer, sat next to a audio designer, who is sabbatum next to a motion graphics expert, who is sat side by side to a color designer, who is sat side by side to somebody who is developing objects in soft materials.”
The latest design squad interview as well touches upon the design process for new products such as AirPods.
“Dye and Hankey frequently use the word ‘humility’, especially when Apple is entering new marketplace spaces. While new category killers such every bit Apple tree Sentry and AirPods might announced effortless and fully formed from the outset, the piece of work behind the scenes was staggering (…). When AirPods’ evolution began a decade or and so ago, homo factors researcher Kristi Bauerly found herself researching the ‘crazily circuitous’ homo ear.
“We molded and scanned ears, worked with nearby academics, focusing on outer ears for the earbud design and inner ears for the acoustics,” she says. Thousands of ears were scanned, and only by bringing them all together did the company find the ‘design space’ to work inside. ‘I call back we’ve assembled i of the largest ear libraries anywhere,’ Hankey says. ‘The database is where the design starts,’ Bauerly continues, ‘and so nosotros iterate and reiterate.”
The interview as well packs a fair share of interesting photos from effectually the Apple tree Park premises. You tin check out some of them here:
It is correct that most Apple products on shop shelves today were not designed by the team in the by iii years. However, the interview provides invaluable insight for the Apple tree geek and is a must-read in its entirety. The interview touches upon noteworthy aspects of Apple’s design identity as a make, including its typography, the photography revolution, Apple tree Watch development, and the all-important part of Apple tree Park in the whole process.
Posted by: Sadiyev.com