Behind The Mac Commercial Song 2020

Back in Nov of 2020, Apple not only launched upgraded lines of their MacBook Air, 13-inch MacBook Pro, and Mac mini at their virtual Apple Event, simply they also celebrated the occasion with the debut of their “Behind the Mac” ad campaign, featuring a black-and-white montage of celebrities, activists, musicians, and journalists literally working behind their Macs and Apple devices. The message of the ad rings loud and clear — if these people responsible for “greatness” can rely on Apple products, you lot tin too.

Information technology’s a powerful advert with the faces of Gloria Steinem, Lady Gaga, Jane Goodall, Kendrick Lamar, Billie Eilish, and even Lisa Simpson shown in the midst of their creative process while a voiceover describes them as a “certain kind of person … who doesn’t wait for greatness.” What creates the most affect for the message, however, is the thumping drum beat that sparks the emotions of both struggle and perseverance in its unrelenting repetition. Equally the guitar and piano join in, information technology’s like a moment of perfect symmetry invoking the sentiment that difficult work and creativity is rewarded fifty-fifty through failure and rejection. The feelings of proceed pushing, go on grinding, keep going, that seem to ring through the sample of the instrumental has viewers enervating, “what is that song?!”

According to
Apple Insider, it’due south “Accept Back the Power” by Raury, and Apple tree couldn’t have chosen a meliorate artist to illustrate their message.

Raury spent years seeking independence from Columbia Records

Raury broke out onto the music scene in 2014 with rave reviews equally an upwards-and-coming artist, but co-ordinate to an interview with
DJBooth, what he was sold by the industry and what Raury got were two very different things. Every bit apace as he had arrived, he seemed to disappear. He explained, “I want[ed] out of the label when the people who believed in me transition jobs to be replaced past strangers who don’t know me.” Further calculation, “It was like they were trying to put me in a position of fear and weakness so I could run out of money and they could control me. I would rather die than be controlled. I would rather take my career on a path where I can play with my friends, stay with family unit, and remain physically, psychologically and spiritually well.”

That was three years ago, and now, the 24-year-erstwhile activist, whose anti-establishment stance on the music industry and subsequent re-emergence as an independent artist, has get the soundtrack for i of the largest brands in the world.

“Take Back the Ability,” released in June of 2020, was written equally an canticle for the BLM movement, and the message that sings, “What’s your plan for tomorrow / Are y’all a leader or volition you follow / Are you a fighter or volition yous cower / It’due south our time to take back the power,” is a beacon of inspiration for a world in the midst of global struggle, and an entire population looking for a spark of hope to ignite alter.