Candy Crush Saga reaches new heights equally designer explains its success
Interested in learning what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.
Candy Beat Saga has dominated the mobile charts and our finger touches during the past year as the globe’due south most popular mobile game.
It’s a unproblematic “friction match 3” game akin to Bejeweled, where you line up three pieces of like-colored candy in a row to trigger a pour of matches. Information technology’s an addictive game that
magazine recently profiled as a reason why parents forget to selection upward their kids in schoolhouse.
I interviewed one of its creators, Tommy Palm, via Skype for the Game Monetization The states Superlative today about the saga behind the costless-to-play game’s. He reported that Candy Trounce Saga now has more than 500 million downloads and King itself has more than 282 million monthly active users at present. The championship has been played more than than 150 billion times.
The game has put London-based King, which has studios where Palm works in Stockholm, Sweden, into an enviable spot in the mobile game industry. The company is reportedly getting prepare for an initial public offering that could value the company at $5 billion, more than social gaming behemothic Zynga or Supercell, even though Rex has considerably fewer employees.
noted, King has the commencement game that has been No. ane on iOS, Android, and Facebook at the same time. Recall Gaming, which releases gaming analytics, estimates that it takes in $875,382 per day.
Palm addressed some reasons why the game, which has 485 levels, has been and then addictive. Among them, Processed Beat out makes you lot wait. Nosotros are suckers for sugariness talk. You can play with one mitt. At that place’due south always more than to play. You don’t take to pay, but if you want to, it’south easy. It taps into your inner kid. Information technology’s social. It’s an escape. It grows on you.
Palm too credited the rapid growth of smartphones and tablets. Processed Crush Saga is an offline game that you lot can play even if you lot don’t have a information connection, and information technology won’t impale your bombardment life either. A lot of other mobile games operate slowly because they rely on the improve data connection.
Processed Crush Saga has tutorials that show you how do get better combinations, and it’s accessible. Palm plays it regularly with his mother.
“Most of the levels are not timed, so you lot can take your time playing it,” Palm said. “Information technology doesn’t swallow all of your mental bandwidth.”
It isn’t ever in your confront, asking you to purchase virtual power-ups with real money. But it has leaderboards that encourage you to compete with your friends.
Rex is now expanding to new places for making games, such every bit a new studio in Berlin. Information technology’s running Goggle box ads in Japan. Information technology has tons of fans on Facebook, and Palm says King’s games always practise better the more social a player is.
But like Zynga and its Ville games, will Candy Crush Saga decline?
“All games take a natural lifespan. It’due south been extremely fun to run into how long it has gone on. We launched Bubble Witch Saga 2.five years ago on Facebook, and it is still ane of the elevation titles,” Palm said. “Casual games have great lifespans, we have a never-ending energy in coming up with new boosters and new levels.”
Users who have reached the meridian levels are like a railroad train that is moving every bit the tracks are being laid before it. The original Candy Shell Saga squad had just three members, but now there are a lot more people doing updates for the game.
Even so, Male monarch is small, with but 550 employees. Zynga, by contrast, has around 2,300. King’s teams are staying small, so it’southward still possible to have conversations between designers, artists, production managers and others.
Palm said that players like being challenged, so the last level in an episode will be the hardest. The game focuses on balancing luck and skill. He said he is proud that King has been cited for having a great working environment for employees.
Every bit for gratis-to-play, Palm said, “Free-to-play is here to stay. It has been really well incorporated into the game. It’s of import to find the balance of non being perceived equally greedy but making money besides.”
GamesBeat’due south creed
when roofing the game manufacture is “where passion meets business.” What does this hateful? Nosotros want to tell you how the news matters to you — not just equally a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or scout our videos, GamesBeat will help you acquire about the manufacture and savour engaging with information technology. Discover our Briefings.