CES 2022: Samsung vs Sony TVs

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CES returned to the floors of the Las Vegas Convention Centre equally manufacturers from around the world unveiled products that were coming in 2022.

We’ll exist focusing on Samsung and Sony TVs in this slice, comparing what they have in shop. The gist is that each make looks to follow their own philosophies, so while there are areas of overlap the results could be fascinatingly different.

What was announced?

Samsung revealed new models of its Neo QLED, MICRO LED, and lifestyle TVs. The biggest takeaways were improvements to the Neo Quantum processor to wring out more brightness, depth, and contrast, while the OTS (Object Tracking Audio) Pro system now supports Dolby Atmos through new integrated upward-firing speakers.

There’south now an 89-inch option for MICRO LED model, and all the 2022 MICRO LEDs support twenty-bit greyscale depth to extract more than detail and offer better control of effulgence and colour to fully express HDR content. The MICRO LEDs tin can also play Dolby Atmos sound from its speakers.

New Frame, Serif and Sero TVs were announced, adding anti-glare, anti-reflection, and anti-fingerprint backdrop to their screens. Samsung’southward Smart Hub volition be spruced upwards with the introduction of a gaming hub, new Watch Together feature, NFT platform and smart calibration picture tool.

Sony Z9K 8K Mini LED Bravia XR TV
Sony Z9K 8K Mini LED Bravia XR TV

Sony’south declaration of its upcoming TVs was all-encompassing, but the primary news were the announcement of QD-OLED and Mini LED TVs. Mini LED will come up in 4K and 8K guises, while the A95K QD-OLED comes in 55-, and 65-inch sizes. Both Samsung and Sony are launching QD-OLED models, only the Japanese electronics giant announcement was commencement out of the gate.

The 360 Spatial Sound Personalizer works in tandem with BRAVIA XR TVs for an optimised spatial audio experience with compatible Sony collar speakers and headphones, and the new BRAVIA CAM recognises where people are in a room to optimise motion picture and audio accordingly.

Sony’southward video streaming BRAVIA CORE has a new Calibrate Way that automatically adjusts the pic settings, while Sony and Netflix have collaborated on an Adaptive Calibrated Mode for the Netflix app. It achieves a similar goal of optimising on the fly for the best flick performance at any moment.

Where are the key areas going to exist?

Sony A95K 65-inch QD-OLED

QD-OLED or QD Display. QD-OLED merges aspects of OLED and Breakthrough Dot LCD technology into one console that tin produce deep blackness levels, high contrast ratios and a wider coverage of the color gamut. Brightness is said to exist higher than a traditional OLED, with peak brightness thought to exist effectually the 1500 nit range.

Samsung and Sony are both releasing QD-OLED TVs, and information technology’ll exist interesting to run across how they utilise their ain technologies within the console to differentiate from one another. It’ll as well be interesting to see how much they cost. Online gossip suggest they’ll be expensive.

Samsung and Sony are also going toe-to-toe with their Mini LED sets, with both bringing 4K and 8K models to the market. Samsung has more models in its line-upwards while Sony is only releasing ii (Z9K 8K Tv set and X95K). Both brands accept an analogousness for pushing HDR brightness, but which will offering the meliorate local dimming performance?

What’s new almost the upcoming TVs?

Samsung NFT Aggregation Platform 2022

Samsung’s Smart Hub has been revised, putting content curation and discovery at its forefront. Carve up into different sections, of most interest is the Gaming Hub that offers access to titles from Google Stadia and Nvidia GeForce At present. Samsung is dabbling in the NFT market place for purchasing digital artwork, and it’s an expanse where they could get a leg-up over rivals, though the presence of NFTs could prove divisive.

While the likes of LG and Samsung have pursued a more personalised approach to their interfaces, Sony is focusing on picture and audio optimisation. There are new calibrated modes for BRAVIA CORE and Netflix, while its Ambience Optimization Pro way can calibrate the TV in conjunction with the BRAVIA CAM. And there’s the new 360 Spatial Sound Personalizer that presents an optimal spatial surround sound. Basically, Sony’due south mantra for 2022 is optimise, optimise and optimise.


It’s far too early to say how the fortunes of Samsung and Sony will plough out, just it’ll exist interesting to run into how their Mini LEDs and QD-OLEDs fare in direct competition. Otherwise, Samsung and Sony tend to turn their own lanes – Samsung’south focus on being a Telly brand for anyone who wants a screen while Sony caters to a home cinema audience. Information technology could exist those areas of focus that determines which is the more successful.

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Source: https://www.trustedreviews.com/opinion/ces-2022-samsung-vs-sony-tvs-4194692

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