Secrets of the Double-Tap: Getting More Instagram Likes
Instagram is addictive.
Ringlet through your feed, and you are greeted by a near endless supply of eye candy. See something y’all beloved, and double-tap to like information technology.
Your feed may more often than not be your friends, or you might follow a few brands who practice Instagram correct.
Either way, your feed is rife with product placement: ii of your friends posing together with their Starbucks lattes; the quirky mustache toy your cousin bought for her dog; the amazing meal ii of your coworkers are enjoying at the bistro down the street from the office.
Information technology is this natural advertising, the mode consumerism blends so perfectly with Instagram, that makes it such a great platform for brands.
Based entirely around photographs and video clips, information technology’s a great place to tell a story. It’s a great place to inspire goodwill around your brand.
Instagram is at present the fastest growing social network.
Withal, despite that popularity, it is still underutilized past companies, so there’s a lot of potential to make a large touch.
The chief feed is notwithstanding chronological instead of algorithmic, meaning that once you earn a follower if you post consistently they will likely see information technology.
This besides ways earning those double-taps is something of a numbers game; the more people who see your updates, the more than likes yous will probably get – only there are a few tricks to increasing the likelihood that your followers volition double-tap.
Post at the Right Time
Since Instagram operates with a single main feed where updates are all posted chronologically, in that location are periods where your update will exist totally lost within all the noise.
There are also periods where your update might stand out were anyone at that place to see it, but unfortunately, all your followers are asleep.
These surges and declines of activity are actually quite predictable.
A visitor called Latergramme, which has a service for scheduling Instagram posts, analyzed the times of the day when date was the highest.
They divers “date” equally the full likes and comments divided by the user’s number of followers.
Here are the times that stood out as the all-time times to post (all times in Eastern Standard Time):
- Sunday: 5pm
- Mon: 7pm and 10pm
- Tuesday: 3am and 10pm
- Wednesday: 5pm
- Thursday: 2am and 7am
- Friday: 1am
- Sat: 2am
The very best time overall was Wednesday at 5pm.
Their explanation? Instagram users stuck at piece of work or school, waiting for the day to stop, are scrolling through their feed merely non posting.
Utilize the Right #Hashtags
Hashtags are, of course, the best way to attain people on Instagram who do non currently follow you.
That’s because on Instagram, users actively browse their favorite hashtags, looking for interesting images and inspiration.
Instagram has also introduced a new feature that allows users to follow hashtags.
Nonetheless, this fact leads to a lot of spammy hashtag utilize.
Tools similar TagsForLikes give you a block of tags to copy and paste into your postings which accept nix to do with the image being posted.
Instagram allows 30 tags; your updates look spammy if you are using a lot of them though.
Instead, do some searches relevant to the bailiwick of your epitome to see which hashtags are being actively used.
Pull together a small collection of hashtags, including several of the nigh popular (if relevant), to accomplish the about targeted and likely to engage the group.
The top ten Instagram hashtags right at present are:
- #love: one.221 billion posts
- #instagood: 704.1 million posts
- #photooftheday: 478.viii one thousand thousand posts
- #fashion: 456.9 million posts
- #beautiful: 445 million posts
- #happy: 413.ix million posts
- #cute: 404.3 million posts
- #tbt: 401.4 million posts
- #like4like: 393.ix million posts
- #followme: 374.3 million posts
Since these tags are so popular, it stands to reason that if you use them consistently, more people will find your posts and end up liking them.
For example, jeweler Verragio used the hashtag #love with this mail service and got over 1600 likes in nether an hour:
Some brands, like Dove, too coin their ain hashtags and encourage their followers to utilise them in their own posts:
With the #BeautyIs hashtag, Dove is both promoting their make of skincare and beauty products, while pushing a positive message. A search for #BeautyIs reveals over xiii,000 posts with the hashtag.
Hack Your Image Qualities
On Instagram, epitome quality is important.
The “eye processed” factor is a lot of what drives likes, so you want to practise everything in your power to ensure that your company’s Instagram posts are high quality in social club to exist engaging.
Tip #1: Edit your photos (but exist very conscientious!)
Commencement of all, there’s a misconception that the about successful Instagram photos are taken with a smartphone and uploaded with minimal editing using enhancement apps and photo filters.
The truth is, many of the almost pop photos are taken with a higher quality camera (either standalone or a high-end smartphone), and undergoes an intensive manual custom editing procedure on a estimator. Only when it’s absolutely perfect will it be uploaded to Instagram.
Some mutual edits that near raw photos will need include exposure and brightness adjustments, cropping, small-scale color corrections, and small touchups.
Be careful if yous practise your own photo editing though. You don’t want to be too overzealous and end up with a #photoshopfail hashtag like this photo posted by Talor Swift in her bid to slim down the waist of the girls.
So if you’re not familar with photo editing, you should consider using a professional person graphic designer instead. Or, try subscribing to an unlimited graphic design service for a more affordable solution.
You definitely want to “phase” your shots a petty; make sure y’all’ve got great lighting and that everything in the frame is essential. Consider the rule of thirds and place the focal point slightly off middle to make a bigger impact.
The social analytics company Curalate did a report on what drives the most engagement on Instagram, and found that in general, images with the following qualities receive the nearly engagement:
perform 24% better than nighttime images
Images with a strong sense of foreground and background
perform 29% better than shots that are solely foreground
perform 24% better than ruby-dominated images
Images with a single dominant colour
perform 17% improve than images with many competing colors
Depression saturation images
perform 18% better than colorful images
Highly textured images
perform 79% better than smooth images
While every audience is unique, you tin use these findings to guide the type of images you select to employ on Instagram.
There is a lot of opportunities still for brands on Instagram.
The network is still growing chop-chop, at that place aren’t as well many companies already crowding the field, and even some of those who take created a business account don’t know what to practice side by side.
Different them, come to the table prepared with the tricks of the trade: the right posting times, hashtags, and prototype qualities to drive engagement on your brand’due south images.