At a glance, information technology might seem like TikTok is but a platform for comedy sketches and dancing moms, only the business opportunities on TikTok are

After all, TikTok has 1
monthly agile users. It’s the place to see and be seen, which ways ample opportunity for brands to engage with audiences in a whole new way. And with the launch of TikTok Shopping, the commercial potential here but continues to abound.

Follow the pb of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok alive streams, or play around with editing tools and trending sounds to create high-energy short-grade videos that represent your business.

It can feel overwhelming, though, especially if you’re new to the platform. So consider this your one-stop store for all yous need to know to go your TikTok Business organisation Account upward and running.

Read on to acquire how to utilize TikTok for business, from setting up an account from scratch to measuring your success — or, if you’re more than of a visual learner, start with this video that volition walk you through the basics:

Bonus: Get a free
TikTok Growth Checklist

from famous TikTok creator Tiffy Chen that shows yous how to proceeds 1.6 million followers with just 3 studio lights and iMovie.

How to use TikTok for business

Step ane: Get a TikTok Concern Account

If you’ve already got a personal TikTok business relationship, it’s piece of cake to switch over to a Business organization Account: just skip right to step iv.

  1. Download and open the TikTok app.
  2. Create a new personal account. Y’all can use your email, or log in with your Google, Twitter or Facebook account.
  3. Tap
    in the lower right corner, then tap
    Edit Contour. Here, yous tin can add together a profile pic and bio, plus links to other social accounts.
  4. To switch to a Business Business relationship, tap the three dots in the upper right corner, so
    Manage Business relationship.

  1. Tap
    Switch To Pro Account
    and choose betwixt
  2. Now, pick the category that all-time describes your make and tap
    Side by side.

choose a category that best describes account

    1. Add a website and email address to your profile.

welcome to your TikTok business account

And that’s it! Congrats on your new TikTok Business Account!

Stride 2: Create a winning TikTok strategy

Even if you lot’re a whiz at Instagram or Facebook marketing, it’s of import to remember that TikTok is its own cute, cluttered animate being that requires a specific game plan. And building that game program starts with gathering information.

Become to know TikTok

Before you build a TikTok strategy, y’all need to get to know the platform inside and out. Get familiar with TikTok: spend fourth dimension browsing through the videos on the For You page. Play effectually with the editing features, filters, and effects. Spend a few hours losing yourself in the infinite variations of whatever the latest dance craze is.


Y’all’re welcome babes💅🏻 IB: @gibz_

♬ Believe Me – Navos

Understand the TikTok algorithm

The TikTok algorithm is constantly evolving, but you’ve gotta start somewhere. Read up on how TikTok ranks and distributes videos, and simply what trending videos take in mutual.

Learn nearly the key players

At this betoken, TikTok stars accept parlayed their fame into not simply lucrative sponsorships only also reality shows, picture roles, and business ventures. These are the characters around which the TikTok world revolves, but your industry or niche probable has its own power players. Keep your middle on those rising stars.


dc @chuckygonwild

♬ somebodys watching me – 🍒

Identify your target audition

Before you dive into making your offset video, know your audience. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in dear with the app.

use of online platforms, apps varies by demographic group


Pew Research Heart

Where does your target market overlap with TikTok users? Or is there a new or unexpected audition to reach hither? Once y’all’ve got a good grasp on who you’re talking to, the content planning can begin.

Scope out your competitors

Is your business nemesis already on TikTok? Lookout man what they’re doing to get a sneak peek of what’southward working and what’due south not with your shared audiences.

TikTok influencers or creators may autumn into the category of “competition” here on the app, also, so don’t dominion them out as sources of inspiration or information, either.

Set goals and objectives

Once you’ve compiled all this intel, it’s time to gear up some goals. Your TikTok strategy should institute what you lot hope to attain on the platform.

A skilful identify to start is with your concern objectives: how tin can TikTok help you accomplish them? Try applying the SMART framework to ensure your goals are specific, measurable, accessible, relevant, and timely.

Gratis TikTok case study

See how a local candy company used Hootsuite to
gain 16,000 TikTok followers
increase online sales by 750%.

Read now

Plan out a content calendar

There’due south certainly something special about a spur-of-the-moment, when inspiration strikes mail service, only plotting out content in advance is typically a good idea for a busy social media manager.

A social media content agenda ensures you don’t miss important dates and allows you enough time for artistic production. Look for opportunities to capitalize on holidays or events or develop themes or series that can guide your inventiveness.

Ideally, your posts will become up when your TikTok audition is online and hungry for new video content. Check out our primer on the best time to post on TikTok here.

Or use Hootsuite to schedule your videos in accelerate with personalized timing recommendations.

Mail service TikTok videos at the best times Gratis for xxx days

Schedule posts, analyze them, and reply to comments from one easy-to-utilise dashboard.

Effort Hootsuite

Step 3: Optimize your TikTok contour

Yous’ve only got a few lines and 1 opportunity to share a link, simply your TikTok profile is basically your digital storefront, so do it up correct.

Exist particular about your profile photo

Brand certain your contour photo looks good and represents your brand. Ideally, it should connect your TikTok business relationship visually to your other digital platforms, using the aforementioned logo or colors to make it clear this is part of the same family as your website, Instagram, and Facebook.

Burger King TikTok account

Proceed your bio short and sweet

With just 80 characters to work with, your TikTok bio needs to cut to the chase and include a CTA. Utilize an emoji if it’s appropriate for your brand vocalism: it can add personality
salve on the character count. Win-win.

Pick your URL wisely

Should it direct to your ecommerce site, a specific landing page, your other social accounts, or a current blog post? That all depends on your strategic goals.

file icon

Bonus: Get a gratis
TikTok Growth Checklist

from famous TikTok creator Tiffy Chen that shows y’all how to gain ane.half dozen meg followers with only 3 studio lights and iMovie.

Download now

Step iv: Create content that people volition desire to picket

There’s no secret recipe for making a successful TikTok video, but there are some practiced rules of pollex to follow.

Make sure your video looks proficient

It may seem obvious, only the improve your sound and video quality, the more enjoyable your content will exist to watch. That doesn’t mean you lot need to invest in pricey equipment, but exist conscious about filming in well-lit spaces where the audio is going to exist clean. If make clean audio is impossible, add together a trending track to your video instead of the original audio.


Who loves to visit Canada?

♬ stereo hearts – Gym Class Heroes

Employ hashtags

TikTok hashtags will aid your content get discovered via search and help the TikTok algorithm identify what kind of topics y’all’re covering.

Larn more about the all-time hashtags to utilize to grow your reach and view counts here.

How-to videos and tutorials are always pop

Whether it’s a fitness video or a cooking demo, audiences tend to similar a picayune fleck of instruction in their feed. Show off your expertise or reveal some backside-the-scenes intel to keep them watching.


That dipping sauce + these potato’s 🤤

♬ Pieces (Solo Piano Version) – Danilo Stankovic

Team up with other creators

Effort out the Duets feature to appoint with other videos, or commission an influencer for a partnership.


#duet with @jason_on_comms

♬ Nuestra Canción (feat. Vicente García) – Monsieur Periné

Dive deeper into our guide to getting more TikTok views here and explore ideas for artistic, engaging TikTok videos here.

Step 5: Engage your audience and grow your following

Beginning off: Don’t buy followers! We tried, and it’due south a very bad idea! Stop it! Put that credit card down.

Ultimately, creating swell content (encounter above!) is the #one mode to get those sugariness, sweetness views and follows. To keep those followers interested and engaged one time they’re on lath, the same rules of thumb apply equally to any other social media platform:

      • Try out interactive live streams.
      • Experiment with polls and questions.
      • Answer to comments and questions.
      • Comment and like content on other TikTok accounts.
      • Do social listening to make certain you’re on top of trending topics in your TikTok community.

That’s just a few baseline tips; find more on how to get TikTok followers and how to increase social media engagement hither.

Step half dozen: Dig into analytics

Once yous’ve been playing effectually with TikTok for a while, information technology’s of import to look objectively at how things are going. How are your reach and engagement metrics? Are those tutorial videos actually hitting? Who is
watching and following your content?

Analytics take the guesswork out of content strategy: they prove what’south working — and what’s not. TikTok’s in-platform analytics tool can prove y’all some really interesting metrics to help inform your next steps.

TikTok analytics overview

Learn more well-nigh TikTok analytics.

Step 7: Explore TikTok’due south advertising options

Advertising isn’t a fit for everyone’southward social strategy, but if paid reach is something you’re interested in, check out our guide to TikTok ads here.

One key takeaway? Almost half (43%) of TikTok users are aged 18 to 24. Women in that age category make up nearly a quarter (24.7%) of TikTok’due south advertising audience. So if you’re marketing to younger adults, especially women, advertising on TikTok is a natural fit.

profile of TikTok's advertising audience



How to use tiktok for business xx.png

Okay, at that place you have it: TikTok for Business 101! Get your account up and running and commencement exploring all the opportunities this wild and wonderful platform has to offer, and explore the rest of our expert TikTok guides to deepen your knowledge even further.

Abound your TikTok presence alongside your other social channels using Hootsuite. From a unmarried dashboard, you can schedule and publish posts for the best times, engage your audience, and measure out performance. Endeavor it complimentary today.

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