Snapchat

is a mobile app where users share snaps with one another, but unlike other visual social networks, the snapsdisappear once they are viewed. Launched in 2011, many nonprofits have been hesitant to experiment with a mobile social network where content disappears and where no traditional “Follow” functionality exists. But with
100 one thousand thousand daily agile usersand the launch ofStories
(a drove of snaps that can be viewed for 24 hours), a few early adopter nonprofits are experimenting with Snapchat and their efforts are worth watching.

The vast bulk of nonprofits volition find Snapchat challenging. Y’all need unique, real-time content that appeals to Snapchat’southward
teen and millennial user base
and that requires time and resources that many nonprofits simply do not have. At the very to the lowest degree nonprofit social media managers should set upwards an account, reserve their username, and “Add” early adopter nonprofits in society to study how the app works and observe what the early adopters are doing on Snapchat. It will be interesting to see if in time
Snapcash becomes useful for fundraising or if text or spider web-based content becomes more integrated into the Snapchat tool set.

How to Add together Friends on Snapchat Using Snapcodes

If your nonprofit decides to get active on Snapchat, you can build a following by either promoting your
username (dosomething, onecampaign, savethechildren, unicef, WWF_DK) or your Snapcode (see examples below)
which functions as QR code within the Snapchat app. Snapchat users can then add your nonprofit as a friend past searching for your username or by tapping a screenshot of your nonprofit’s Snapcode in their Camera Ringlet:

Add Friends Snapchat camera roll 1

How to Create a Custom Snapcode for Your Nonprofit

To avoid looking like exactly like millions of other Snapcodes (yellow background, black dots, white ghost), it’s highly recommended that you customize your nonprofit’s Snapcode:

  • Using your Snapchat login,download a .PNG file of your Snapcode.
  • Utilize a photo editing such as
    Canva
    or
    Photoshop(to alter the background color of your Snapcode) to drag and drop your nonprofit’due south logo or avatar inside of the Snapchat ghost. Yous must stay within the black lines of the white ghost for your Snapcode will piece of work.
  • Salvage your new Snapcode as a .JPEG, .GIF, and/or .PNG and so promote it online and in email.
  • You can likewise usesnaptageditor.com
    to easily create a custom Snapcode.

Five Examples of Custom Snapcodes

To add these nonprofits and Nonprofit Tech for Good on Snapchat, simply screenshot the Snapcodes then add them in the Snapchat app.

1. CARE

CARE

ii. Get Schooled

Get Schooled

3. NPR

nprnews

four. Nonprofit Tech for Good

nonprofitorgs snapcode jpg

5. Club for Science

Scoiety for Science





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How to Create a Custom Snapcode for Your Nonprofit