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Why Freeview is gunning for Game of Thrones fans

Freeview: the UK’south biggest TV platform

Freeview is the United kingdom of great britain and northern ireland’southward biggest telly platform and has provided a vital and subscription free service for millions of homes going through the contempo counterpart Tv switchoff – but with Britain at present adjusting to a digital globe, the service is aware of growing pressure from pay TV alternatives.

TechRadar caught up with two of Freeview’s most senior figures, Managing Director Ilse Howling and Marketing Director Guy North to talk about a new policy of coaxing people away from pay TV giants similar Sky and Virgin.

TechRadar: Can you tell united states a bit about Freeview and what it stands for?

Ilse Howling:

What we are about is providing high quality, free TV. All our focus this year is going to be on value. Freeview’s vision is really simple: it’s nearly continuing to give consumers vibrant, high quality, complimentary television and we won’t compromise on that principle. It’s something that has been our raison d’etre since the start of Freeview.

Allow’s non forget there were a lot of doomsayers about Freeview when nosotros started, saying this would exist the end of costless television. But I think that threat to free television is even more pressing than it was 10 years agone. With pay Tv set companies no longer having analogue companies to chip abroad at, I recall it puts Freeview homes correct in their line of sight as those that want to upgrade and take across into pay.

Freeview today has nineteen.ane meg homes: that makes us the biggest television receiver platform in the UK, and we see ourselves equally the champions of the mainstream viewer offer what viewers want to watch, and how they desire to sentry it. This is a lovely statistic – we provide over 95 per cent of the nation’due south virtually-watched programmes, and all of them are there subs gratuitous.

TR: Simply focusing on your 95 per cent bespeak, in that location’s a couple of things that need to be raised about that. Get-go, presumably that figure was significantly higher ten years ago, so information technology’s falling; and secondly, isn’t information technology inevitable that something bachelor [for free] to a larger audience gets more views? If yous asked people what they wanted to watch rather than what they are watching it would be completely different.

Guy N:

A couple of things on that, the clarification is that the figure is taken from Affront January to June figures from final year and would have been higher than 95 per cent if we hadn’t striped out one-off programmes similar the Jubilee because we felt that was unfair. So actually the figure would possibly be higher than that.,

Yes, if you look ten years ago it would be higher than that, but there isn’t much further you can get. The fundamental fact is where nosotros are now, in a marketplace with very stiff pay Goggle box providers, that [95 per cent] fact is pretty stunning from a consumer point of view. And then much is available free from subscription.

TR: Merely that second point about they are most viewed BECAUSE they are available for nothing. If you accept something similar
Mad Men
– if that were withal on terrestrial [for costless] it would exist 1 of the almost watched programmes, but because information technology’s on pay its audition is inevitably limited. That 95 per cent is considering they are widely available.

Truthful. It
because it’s available, and that’s what’southward happening. That’s people’southward bodily behaviour.

If I can jump in hither besides, If yous look at what you are paying for if you are paying a subscription, and think of how high the average revenue per home is beyond pay TV operators, and then you think about what are nigh watched programmes. So so obviously you take out sport – considering if you lot are really into sport then you are probable to go for a pay TV package – so yous look at the dramas coming in, things similar
Mad Dogs
Game of Thrones,and you dissimilarity if y’all were to buy the DVD and get the box set; but actually paying a subscription to become [those shows], I’thou not certain information technology stacks up to value.

Patrick Goss is the ex-Editor in Primary of TechRadar. Patrick was a passionate and experienced announcer, and he has been lucky enough to work on some of the finest online properties on the planet, edifice audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the dominate at TechRadar, Patrick has now moved on to a function with Apple tree, where he is the Managing Editor for the App Store in the Uk.