Questions To Ask On Snapchat Story

Frequently Asked Questions: Snapchat

Snapchat is a tried-and-true platform that has held its ain through the ever-evolving social media landscape. But with new apps similar TikTok to compete with, the Snap app has continued to add together new features, some which tin can leave even the savviest of brand marketers scratching their heads.

Since the millennial and Gen Z crowds seem to have Snapchat nether command, brands need to know what a snapcode is, the difference betwixt a filter and a lens — and nigh importantly, how to use the ephemeral app. You may find Snap misreckoning and less than user-friendly than other social media platforms, but we promise, it’south something you lot can larn. And nosotros’re here to help you practise just that with our FAQ guide.

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Key Terms for Marketers

If your make is but getting started with Snapchat, the language tin can exist disruptive. Just chief a few key terms and you’ll exist snapping like a pro in no time:

  • Snap
    : Snapchat for “post.” A snap tin exist a picture or a video (that ranges from i 2nd to an space amount of fourth dimension). Information technology is taken in the app and then sent to friends, added to your story, submitted to a Local Story, or all of the above.
  • Story: Your Snapchat story is content you share with all of your friends (for 24 hours) — again, content tin can take the form of a photograph, video, or string of photos and videos.
  • Snapcode
    : Each Snapchat business relationship has its own unique Snapcode, a scannable QR code that makes sharing your business relationship and adding friends a cakewalk. It’south not the only way to follow an account (more than on that later), only information technology is the almost fun. Brands, be sure to add together your logo (within Snapchat’southward best practices) and share on your other social profiles to build your following.


  • Lens
    : Perhaps Snapchat’s most popular feature, lenses allow users to misconstrue, decorate, and morph their faces — and their environment — in cartoon-similar manners with augmented reality (AR) technology. Y’all tin detect examples here.
  • Filter
    : Dissimilar Lenses, Snapchat filters are layovers that you add
    capturing your photos and videos for added effect. These allow you show off your location, speed, temperature, and fourth dimension or modify the color tones of your photos

    • Note: If you’re willing to put some coin behind it, you lot tin create your very own make lenses and filters.
  • Discover
    :  Snapchat Discover gives publishers (CNN, Vox, Mashable, and National Geographic, to name a few) a unique manner to share daily news stories, and it’southward a fun manner for users to catch up on headlines. The stories shared to the publisher’due south “Aqueduct” refresh every 24 hours.

Who Uses Snapchat?

If you thought Snapchat was a platform just for millennials, yous’re mistaken. Yes, the bulk of Snapchatters are 18 to 30 years old and the app is populated mostly past millennials, but not exclusively. In fact, Snapchat’s demographics are swiftly changing and the app is targeting users over the age of 35 more always. As of December 2019, Snapchat had 210 million daily active users, of which 25% of those are thirty to 49 year olds and ix% are 50 to 64 yr olds (a number you can await to grow over time). In the concurrently, having a large number of coveted millennial consumers on the app isn’t a bad thing since it allows marketers to create more targeted campaigns.

How Can Brands Use Snapchat?

Many businesses, celebrities, and the similar have grown their following past utilizing the platform to share quality content every day and interacting with the app’s highly engaged audience (which watches fourteen billion videos every day). Hither are a few ideas to go y’all started:

  • Take your brand’s followers behind the scenes of your visitor or introduce them to one of your teams.
  • Capitalize on Snapchat ads. With varying formats, your brand’south site, product, video, and more than are all one swipe away. Bumble, for example, takes advantage of sponsored stories, which bear witness up in between your friends’ stories.


  • Apply an On-Demand geofilter at your side by side event. Starting at just $five, these pop location-specific filters will promote Snapchat engagement while extending the achieve of your brand. Target is an avid user of seasonal geofilters to get shoppers in the holiday spirit:


  • Promote a production launch or pause a big announcement by creating an on-brand lens or filter. X-Men did a massive Snapchat takeover to help promote the release of “10-Men: Apocalypse” and it received millions of views.


  • Gain valuable feedback and insight from your followers by hosting a “Screenshot Survey.” Yous’ll be able to see every time someone screenshots your Snap, and then prompting followers with a question and then request them to screenshot ane of the following images will allow your brand to note how many users participated in the survey and where their sentiments lie.
  • Get creative with eCommerce opportunities on Snap. By developing a custom QR code, consumers can scan it and exist sent directly to your brand’southward product or service page. Take LEGO, for example. During last twelvemonth’s London Fashion Week, the toy giant teamed up with Snapchat to launch an augmented reality pop-upwards store that was only accessible via QR code. Once a user scanned the code, they entered a virtual store that promoted a limited-edition habiliment line.

Screen Shot 2020-03-02 at 4.11.34 PM

  • And if you’re looking for a well-designed, interactive way to stay up to date on “what the kids are talking about,” check in with Snapchat Discover stories for all the latest news and trending topics. Here, marketers tin can proceed tabs on relevant topics and utilise the news to start a conversation with its audition.


  • Above all, accept fun. The app comes equipped with endless gadgets and gizmos to prove off your brand’southward creative side. Our recommendation? Play around with the app’s features and bring your brand to life.

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How Can Marketers Measure out Results?

Snap superstars, influencers, and celebrities with big followings have access to Snapchat Insights where they tin can learn more about their audience and how they engage with content. For those of you that don’t have a big following (still), your brand can easily measure out:

  • Unique Views:
    The number of users who opened the first frame of your Snapchat story for at to the lowest degree a second. Find your brand’due south unique views by looking at the number of users who opened the commencement snap in your story.
  • Total Views:
    If your story has multiple snaps in it, Snapchat will tell you the number of users who completed viewing your entire story. To run into this, wait at the number of users who viewed the last snap in your story.
  • Screenshots:
    Snapchat shows users how many users took a screenshot of their Snapchats. As mentioned earlier, these screenshots tin exist utilized as an engagement tool.

Since 2017, Snapchat has been partnering with Nielsen to mensurate audience reached by advertising on the platform, providing insights on demographics, audition reach, frequency, and more than.

What If Your Brand Is Totally New to Snapchat?

The nigh important thing to know is that most Snapchat content is created within the app. Open it and Snapchat’s photographic camera screen automatically loads. To accept your first Snap, tap the circle at the bottom of the main camera screen and hold the circumvolve to take a video (upwards to threescore seconds).

On the following screen,  y’all can conform the length of time viewers accept to see your snap (ane 2nd to infinity), save your Snap, add together it to your story, and ship it to a friend.

Before yous send your snap on its mode, y’all can too add text, draw a moving picture, or add together an emoji (or ten). These screenshots ID Snapchat’s various creative features:

Screen Shot 2020-03-04 at 9.35.16 AM

If y’all don’t feel similar taking a photo or video on the fly, you can upload files directly from your camera roll to your Snapchat account. You lot tin can also save your Snapchat photos to your camera roll before you send them or afterwards they are posted to your story.

To add a Snapchat to your story, take a photo, click the arrow, and select “My Story.” By adding a Snapchat to your story, you lot make information technology visible to all of your Snapchat friends.

A Snap sent to no one may brand a sound, but it won’t drive much date. To add friends and get-go building a following, use any of these processes:

  1. Add
    username: Knowing someone’s Snapchat username makes information technology piece of cake for others to find and follow them on Snapchat. Simply search the username and so select add. Brands are able to share their username on social with this unique link: together/USERNAME
  2. Add by mention:
    If you see a story that has some other Snapchatter mentioned, you tin swipe upwards on the story and add that person.
  3. Add together by Snapcode:
    The Snapcode makes it like shooting fish in a barrel for others to follow your business relationship and for yous to follow others. To add together users with the Snapcode, a user simply has to open Snapchat and have a photograph of another user’s Snapcode.


How Can Marketers and Gain Followers on Snapchat?

Beyond the clear-cut ways to add friends on Snapchat, brands can use strategic methods to increase their following. Our communication? Draw attending to your business relationship by sharing your Snapcode and Snapchat username on your existing social media accounts. Posting a picture of your Snapcode gives users a seamless fashion to access your profile and increases the likelihood that they volition follow your brand for more than. Make sure to share samples of your Snap presence to show the people what you have in shop for them.

extend your accomplish, attempt capitalizing on partnerships (on and off the app). Permit’southward say your brand partners with some other, more well-known company and they mention your Snapchat proper noun in their story — or in a social post on another channel. This will bulldoze fifty-fifty more potential followers, positioning your brand to rise to Snapchat distinction.

Even with the ascension of the fifty-fifty more complex TikTok, Snapchat still remains a mystifying experience for many marketers. Despite its UX challenges, the personal connections Snap enables has made information technology a worthwhile platform for brands looking to appoint with Gen Z and millennials. Armed with a few best practices and FAQ answers, brands tin stop being haunted by the ghost and start snapping up all the marketing opportunities information technology has to offer.

Ready to step up your social strategy? We’d love to help yous and your business find the right plan to meet your business goals. Contact u.s. here to start stepping up your social media marketing.

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Editor’south Note: This post was originally published in March 2016 and has been updated.