OPINION: Video streaming services take, surprisingly, been effectually for ages. Prime number Video opened its digital doors in 2006, Netflix followed suit in 2007 and iPlayer became the incarnation we know later on in the aforementioned year. To put it in some sort of context, they’ve been around for near one-half my life.
Information technology’s taken that amount of time for the video streaming wars to really oestrus up. Studios that were happy to license their libraries to Netflix and Prime Video accept taken it upon themselves to launch their own streaming outfits and gain a piece of the pie in what’southward becoming a streaming ‘gold rush’.
I’chiliad not a massive advocate of digital stores or streaming (despite the welcome convenience they offer), with areas that are a little besides vague concerning digital rights and access. Sony and Nintendo putting the kibosh on digital stores for older consoles is a worry, equally are issues surrounding the transference of digital rights from one country to another. If the hope of digital was that things would live forever in the ‘deject’, the reality has revealed we don’t
said items, but purchase admission or license to picket them.
That’southward a picayune off topic for what this column is to delve into – not that there are likewise many streaming services (I’ve already discussed that), but that streamers are fast becoming risk averse, propped by franchises and familiar faces rather than new ideas and original content that engages viewers.
That what was I took from the announcement of Paramount Plus coming to the Uk. Content lined up for the service includes a spin-off to the upcoming Sonic sequel: 14 South Park movies in the next 7 years, another Teen Wolf serial – a revival of a Television receiver reboot based on an 80s film – and a prequel to Sexy Beast (a moving-picture show that is 22 years former).
Y’all could lay similar criticism at the door of Disney+, which is diversifying its output but outside of Star Wars and Marvel seems to have no other big hitters. 20th Century Studios is churning out sequels to dormant franchises (Home Alone, Hocus Pocus), while Star Wars has made a spin off (The Volume of Boba Fett) from a spin off (The Mandalorian) from a series (Star Wars) that’s produced 12 films in the concluding 45 years. I wouldn’t say that’s the freshest line of thinking.
You would have thought streaming services would have been a breeding basis for experimentation, to endeavor new things, allow new voices to come through and create original content that these services could build on, but it is fast moving in the direction of everything new is actually old. Prime Video’s latest popular serial – Reacher – already had two Tom Prowl-starring films prior to it; the side by side big anticipated serial is The Lord of the Rings: Rings of Power…
The outlier in this is Apple Television set+ and BBC iPlayer. Apple tree’s focus on originals may exist hit and miss but it’s an approach that’s more interesting than other services. And iPlayer has started 2022 similar a rocket with The Responder, This Is Going To Injure and A Very British Scandal hit the service in recent months. All of which are different to the consistent stream of increasingly bloated franchises.
The fear is studios will slowly but surely eat their own tails. The need to gain traction in the market place by serving consumers more of what they know is not necessarily a recipe for success. I think people require diversity and variety in their entertainment diet, even if it’southward an unconscious thought, and being served like meals will eventually leave them bored and looking elsewhere.
It’s foreign to think 80s and 90s movie theater brought the likes of Indiana Jones, Back to the Time to come, Friday the 13th, The Matrix, Ghostbusters, Predator, Scream, The Truman Show, Band and countless more original ideas and properties. Wait at streaming services now and has annihilation had the same sort of impact, anything new to say? When did original become so old-fashioned?
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